If you're an online coach, consultant, or service provider - your copy isn't the problem. It's who you're writing it for.

Here's what nobody told you about your marketing.

Bloody hell, where do I even start?!

You've been "consistent". You've "added value". You've done all the things the LinkedIn gurus told you to do and your content still sounds like it was written by a particularly competent chatbot.

Your ideal clients are watching. Engaging, even. Maybe they're dropping the occasional "love this!" in your comments. And then they're buying from someone whose expertise couldn't hold a candle to yours but whose personality cuts through the noise like a foghorn.

Meanwhile you're over here writing "I help [target audience] achieve [desired outcome] through [methodology]" because someone told you clarity converts.

And it might - if your buyer was who you think they are.

Your buyer isn't impulse-purchasing. They're not running it past a committee. They're alone, spending their own money, carrying the full weight of "what if I get this wrong again?"

They've been burned. Multiple times. By people who sounded exactly as professional and polished as you do.

So when your content hits their feed looking like everything else that's ever let them down, they scroll.

Not because you're not good enough - but because you sound like everyone who wasn't.

Here's what I do.

I extract the voice you already have - the one buried under "professional" and "palatable" - and turn it into copy that sounds like you and converts like hell.

Brand voice strategy. Copywriting. The infrastructure that makes your marketing actually work.

There's a gap between how good you are in the room and how you're coming across online. I close it with copy that lands on a buyer who's been burned - and earns their trust instead of triggering their defences.