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The latest on the blog...

The murky world of "mystery offers" in marketing: a call for transparency

27/03/2024
Unpack the ethical quandaries surrounding the increasingly popular "mystery offers" in online marketing with this candid analysis. Learn why these offers, which capitalise on curiosity and FOMO without providing tangible details, are considered dubious by many, including the potential risks they pose to consumers. This post advocates for transparency and integrity in marketing practices, emphasising the importance of making informed decisions and investing in offers that respect and value the consumer's right to know exactly what they're getting into.
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Unravelling the marketing mystery: why there's no "one thing" in business

27/03/2024
Dive into the intricate world of business marketing with an insightful exploration of why there's never just "one thing" to blame when results aren't as expected. This post takes you through the multifaceted aspects of marketing, from copywriting and audience building to branding and social media content, debunking the myth of overnight success. Discover how a holistic approach, rather than seeking a quick fix, can transform your marketing efforts into a well-oiled machine that truly resonates with your audience.
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Selling the unseen: the art of marketing intangible results

09/03/2024
Learn strategies for writing about intangible results in your copy, from stress management to finding purpose, and how a unique personal brand can turn intangible outcomes into compelling reasons for clients to choose you. This post unveils the secrets to communicating the value of your work in a way that makes it utterly unmissable, even when tangible outcomes aren't apparent.
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