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Yet, my greatest passion is empowering you - transforming your brilliant ideas into compelling narratives that not only reflect your essence but also dramatically enhance your impact and income.
Once upon a time - 2011, to be exact - my copywriting journey began in the eclectic world of the UK's music scene, where I mastered the art of storytelling as a part time web content manager and online editor alongside my full time corporate job in the City of London. This was my initiation into the potent alchemy of words, sparking a love affair with their transformative power that has only grown stronger with time.
Since then, I've dedicated myself to translating the visions of diverse businesses into resonant, persuasive copy, ensuring your message not only reaches but deeply connects with your audience.
In 2018, I embraced my passion full-time, officially founding my business with a mission to amplify voices through bold, authentic, and engaging copy.
My vision is a world where brands dare to be fearless, embracing their unique identity and forging genuine connections with their audience.
Your brand is the catalyst for transformation, reflecting your unique vision and connecting directly with your audience. I'm here to serve not only as your copywriter but also as your guide, navigating the complexities of the digital world to ensure your message stands out.
A heartfelt shout out to you gorgeous trans and non-binary folk!
I see you and stand by you. Life is a rollercoaster, and you deserve a smooth ride. That's why Fearless Words is a proud ambassador of TransFriendly - a service that ensures safe access to services from coaching to electricians and everything in between for members of the trans community.
I learnt how to write high-converting copy via a blend of formal education, psychological curiosity, hands-on experience, an insatiable appetite for reading, and practicing relentlessly.
From 2008-2011, I studied BA (Hons) English and American literature at The University of Kent, from which I graduated with a 2:1. This sharpened my critical thinking and analytical skills, my understanding of narrative structures, and my appreciation for the art of persuasion embedded within texts.
I've always been fascinated by human psychology so I did extra curricular modules at university in psychology, plus I've spent years studying the psychological triggers behind decision-making and consumer behaviour. It’s this understanding of the human psyche that turns good copywriters into brilliant ones.
Straight out of uni I started my business part time on the side of my 9-5 in the City. I cut my teeth writing for various music publications and sites - and I was lucky enough to learn from some of the sharpest minds in the industry. I would get home from my paid job and spent the evenings and weekends stalking finding people to learn from. I would show up to gigs and PR events and figure out a way of speaking to people I knew could help me - and it paid off.
Ultimately, I believe that the best way to learn how to write great copy is to devour great copy, and I’m greedy! Reading voraciously has always been my unfailing strategy - and it always will be.
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