Embrace your voice: breaking free from bland content
There are almost 8 billion other people on the planet and you’re worried about being hated or cancelled? It won’t happen.
While you’re sitting there, watering down your thoughts, opinions… basically hiding who you really are, there are other people who do your job (who don’t even have an OUNCE of your skills, talent or experience by the way 😉) who are saying what they wanna say, and getting PAID to do it.
I'm done with watered down, bland content and here's why you should be too:
Firstly, 99.999% of human beings don't even know you exist.
And a lot of the ones who do really couldn't care less what you think, do or say. So why are you so worried about judgement? Scared someone might unfollow you? Trust me, it's LIBERATING!
Secondly, EVERY marketing expert tells you "you're supposed to repel the wrong people" - this is not new information, but it’s still valid today.
99% of haters (and even those who are just indifferent) will scroll past anyway, but that 1% that stops to criticise?
That's validation that you're on the right track. ✅
Your marketing, unlike a vast majority of marketing in this space, is actually doing something. It’s making people stop and read and think.
And if you aren't making some people a little uncomfortable, you're not making even a small % of the impact you COULD be making.
Thirdly, I’ve watched too many brilliant minds, probably just like yours, not making the impact they were put here on this earth to make, all because they're worried about saying what they REALLY want to say.
And this where I come in, your no-nonsense, fearless ally in authenticity (who lost all of her f*cks many moons ago 🤣).
Saying that, 'authenticity' is such an overused word in our industry, it’s lost meaning. And I’m not here to help you sound like everyone else’s "authentic".
I’m here to help you find YOUR voice. Raw. Unfiltered. Unapologetic.
(You NEVER need to apologise for saying and living your truth anyway. F*ck that.)
When you step beyond the cliches, your dream clients will come running, cash in hand, ready for you to rock their world. But not a second before.
Your voice is SO powerful.
So tell me - what's it gonna take for you to start really using it?
Embracing and expressing your true self isn't just about being bold; it's about strategically communicating in a way that resonates deeply with your ideal audience while naturally deterring those who aren't a fit.
So, here are three tips to help you do just that, and for a deeper dive into aligning this approach with your personal brand, messaging, and content, click here to check out my blog post which explains the difference between the three and why knowing this is crucial to your marketing success.
1. Define and embody your core values
Your core values are the heart of your personal brand. Clearly defining what you stand for (and what you don't) is crucial. But it's not enough to just list them on your website. Integrate these values into every piece of content you create, every interaction you have, and every offer you make.
This consistency in living and communicating your values will draw people to you who share those values and naturally repel those who don't.
2. Be bold in your opinions
Having opinions and not being afraid to share them is what makes you stand out in a crowded market. Of course, this doesn't mean being controversial for the sake of it. It means having well-thought-out viewpoints that align with your core values and sharing these with your audience.
This authenticity in your messaging will attract people who resonate with your perspectives and filter out those who don't.
3. Use stories to share your journey:
People connect with people, not faceless brands. So, share stories of your own journey, challenges, and victories. Let your audience see the person behind the brand. This vulnerability not only makes you relatable but also highlights your unique path, further solidifying your personal brand.
Through storytelling, you invite your ideal clients into your world, showing them how you can guide them through a similar journey to success.
Ultimately, you need to remember that attracting the right people is as much about repelling the wrong ones. It's about being fearlessly you, in your content, your messaging, your brand - and your life.
Embodying your true essence and confidently sharing it with the world can transform not just your business, but the lives of those you aim to serve. If navigating this journey feels daunting, or if you're ready to amplify your voice but aren't sure where to start, I'm here to help.
Click here to explore how we can work together to uncover and unleash your authentic voice, ensuring it resonates loudly and clearly with your ideal clients. Let's make your brand unforgettably you!