This website use cookies to ensure you get the best experience on our website
Get started on improving your copy and content game today - totally on me!
Do you write sales pages for yourself or your clients? Then you're in the right place!
In this FREE 40-page eBook you'll learn how to:
- Identify and leverage what sets your offer apart from the competition.
- Appeal to who your ideal client aspires to become.
- Connect deeply by articulating your audience's unspoken fears and desires.
- Leverage techniques to keep your audience engaged and reading.
- Make your testimonials more persuasive by adding real, relatable outcomes.
- Write CTAs that reduce friction and convert readers into buyers.
Creating a new lead magnet (otherwise known as a freebie)? Stuck for a name? We've all been there!
In this FREE guide you'll learn:
- What a lead magnet actually is.
- 3 reasons why your lead magnet name matters.
- The 5 steps to naming your lead magnet so that you grab as many email addresses as you can get your hands on.
- 6 creative naming formulas and why they work.
- 99 power words you can use in your title to really pack a punch!
Want regular copy and content writing tips?
Subscribe to my free newsletter to hear from me once or twice a week! (No spam, no unsolicited sales pitches - PROMISE 😀)
Thank you for subscribing!
Before you go... my blog is pretty good too. I'd check out the latest posts if I were you! 👇
The murky world of "mystery offers" in marketing: a call for transparency
27/03/2024
Unpack the ethical quandaries surrounding the increasingly popular "mystery offers" in online marketing with this candid analysis. Learn why these offers, which capitalise on curiosity and FOMO without providing tangible details, are considered dubious by many, including the potential risks they pose to consumers. This post advocates for transparency and integrity in marketing practices, emphasising the importance of making informed decisions and investing in offers that respect and value the consumer's right to know exactly what they're getting into.
Continue reading
Unravelling the marketing mystery: why there's no "one thing" in business
27/03/2024
Dive into the intricate world of business marketing with an insightful exploration of why there's never just "one thing" to blame when results aren't as expected. This post takes you through the multifaceted aspects of marketing, from copywriting and audience building to branding and social media content, debunking the myth of overnight success. Discover how a holistic approach, rather than seeking a quick fix, can transform your marketing efforts into a well-oiled machine that truly resonates with your audience.
Continue reading
Selling the unseen: the art of marketing intangible results
09/03/2024
Learn strategies for writing about intangible results in your copy, from stress management to finding purpose, and how a unique personal brand can turn intangible outcomes into compelling reasons for clients to choose you. This post unveils the secrets to communicating the value of your work in a way that makes it utterly unmissable, even when tangible outcomes aren't apparent.
Continue reading