YOUR BUYER HAS RECEIPTS✦✦✦✦ NOW. I WRITE FOR THAT BUYER.
The buyer you could sell to with a countdown timer left the building in 2022. Most copywriting is still trying. I've been writing for the one who replaced them since I went full-time in 2018.
The industry is
writing for a ghost.
The buyer most copywriting frameworks were built for got burned out of existence in 2022. They bought the £997 course. They did the work. They got the workbook, the stacked bonuses, and the "community" that was just a Facebook group where the coach posted motivational quotes on Mondays and then fucked off for six weeks.
And it didn't work. They blamed themselves. Then they came back to the internet, older, more suspicious, with significantly less disposable income. The buyer in their place is a different animal entirely.
Most copywriting is still trying to convert the dead one. Countdown timers, pain-point hooks, fake urgency, performed personality dressed up as "authenticity." All of it worked in 2019. None of it works properly now.
The buyer who replaced them is reading everything in their feed with one eyebrow permanently raised and the refund policy open in another tab. They are not difficult. They are not "bad fit" clients. They are smart people who learned the hard way that most of what gets sold online is beautifully packaged disappointment with a verified Instagram tick and a rented Lamborghini.
Most copy in their feed reads exactly like everything that's already let them down. Yours doesn't have to.
Meet the one
who actually
exists now.
Solo business owner. Maybe with a small team. Spending their own money. Making the call mostly alone.
They've been burned. Probably more than once. They've watched their feed get noisier, blander, and more obviously AI-flavoured every single year. And they have significantly less patience for any of it than they used to.
I trademarked the term in January 2026. But I've been writing for this buyer for years before anyone gave them a name. Long before AI made everyone suddenly care about authenticity. The Buyer In Between® isn't a content angle. It's a job.
It's not more information.
It's "oh, that's me."
They've got more information than they know what to do with. The phone's in their hand, Google's open, they've already read three Reddit threads about you and a forum post you forgot existed.
What they're short on is being recognised. Not the "ideal client avatar" template that gets sold in every course. The actual person. The one who's spent money, got burned, come back, and is still here. Still hoping someone is going to be worth it this time.
That person is reading your words right now and asking one question: is this the one?
If your copy gets them to "yes" before they've consciously asked the question, you've done your job. If it doesn't, no amount of hooks, funnels or framework will fix it.
I write for the buyer who's already been let down. The one with the refund policy open in another tab.
I write copy so specific to your buyer that reading it feels like being caught doing something they shouldn't.
I sit in your words until I can hear how you actually talk. Then I write copy that sounds like you. Not like a copywriter performing your voice. Not like a £9 template. You.
The numbers
don't lie.
Georgina climbed into my heart, not my head, to pull out words I hadn't formulated yet.
How we can
work together.
Voice extraction, sales pages, programmes, ongoing support. Four ways in, depending on where you are.
Brand Voice Extraction Intensive
Ninety minutes. We extract your voice and put it in a working Brand Bible. You leave with five posts written in your voice and a custom GPT that actually sounds like you.
Copywriting Services
Sales pages that convert the suspicious buyer. Launch copy that doesn't feel like everyone else's launch. Emails that get read.
FEARLESS Group Programme
Distinctive content, brand voice, story-based selling, and visibility that doesn't require you to become a LinkedIn Thought Leader ✨
The Neon Nook
Copy and tech support, monthly. For when you don't need a full programme or a four-figure project. Co-run with my business partner Holly Frances. Cancel any time.
15 years.
One obsession.
I've spent 15 years writing. Started in music journalism for MTV and Mixtape Madness. Went full-time as a copywriter with Fearless Words in 2018. I've written for Auto Trader, Kew Gardens, and Snag Tights. I wrote a book. It hit number one.
This isn't personal branding. No one learns to perform a personality with me. I extract who you actually are, because people can't see their own voice. The bits you'd edit out are usually the bits that matter most.
Got the degree
University of Kent. English and American Literature. 2:1 honours.
Started writing. Kept the day job.
Editor of Mixtape Madness. Wrote for MTV and others. Also working full-time in investment banking, because the writing didn't pay rent yet. Voice extraction started here, in interview transcripts.
Went full-time
Quit banking. Took Fearless Words full-time. Auto Trader, Kew Gardens, Snag Tights all followed.
Wrote a book
Fearless Words. #1 in Marketing & Sales, #1 in Small Business, #1 in Self Employment. Top 1,000 across the whole Amazon catalogue. The actual categories. Not the niche-of-a-niche kind.
Trademarked it
The Buyer In Between® registered. Years of writing for that buyer, finally named.
Then ChatGPT happened and half the industry collectively panicked that their personality wasn't enough. Cue everyone LARPing as a louder, weirder version of themselves. I was already here. The Buyer In Between® isn't a content angle. It's the whole thing.
I WRITE
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Copywriting tips, brand voice strategies, and what I'm watching the industry get wrong this week.
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