I'm Georgina. Copywriter, brand voice strategist, and the person who figured out why your marketing isn't working even though you're doing everything "right."
Short version: you're writing for a buyer who doesn't exist. I fix that.
The longer
version...
I've been doing this for almost 15 years. Started in 2011 writing for music publications while working a corporate job at BNP Paribas in the City — spending my days in investment banking and my evenings stalking PR people at gigs until they let me write for them.
I went full time with Fearless Words in 2018. Since then I've written for brands like MTV, Auto Trader, and Kew Gardens — but most of my work now is with coaches, consultants, and service providers. The people running businesses where they ARE the business.
And somewhere around year ten, I noticed something that none of the copywriting frameworks I'd been taught could explain.
The copy I was writing for online service providers operated by completely different rules. B2C techniques fell flat. B2B approaches felt cold and clinical. I was adapting instinctively, but I couldn't articulate why — until I realised these businesses weren't selling to either of the buyer types I'd been trained to write for.
They were selling to someone else entirely.
I call them the Buyer In Between.
Meet the Buyer In Between →The
credentials.
- ✦ 2:1 BA (Hons) English and American Literature, University of Kent
- ✦ Certified Business Strategist
- ✦ Author of Fearless Words — a #1 bestseller, if we're keeping score
But the thing that makes me good at this isn't a qualification. It's almost 15 years of writing copy across every context you can imagine, noticing what everyone else missed, and building a framework around it.
The other
stuff.
I live with my cat Fred, who has better brand positioning than most business owners I've met. I've spent most of my life living in South London (though I was born and raised in Essex). I have very little patience for "just be consistent" advice that assumes everyone's brain works the same way. I love hip hop and will absolutely make you understand why Pusha T has better business strategy than Drake. I also love Sam Smith and refuse to be embarrassed about it.
Most of all, I care deeply about getting it right. And I know that being authentically, unapologetically yourself is way more profitable than being palatable to everyone.
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