You've got something to sell. It's good. You know it's good. But every time you try to write the page, it comes out either corporate or desperate or just doesn't HIT.
So, when you hire me to write your sales page, the first thing I do is get on a 30 minute call with you. Phone, Zoom, whatever you fancy. I ask questions. You talk. I listen.
But not for what you think you sound like. For what you actually sound like when you stop trying to be 'professional'. The phrases you'd edit out. The opinions you think are "too much." The way you explain things when you're not performing.
That's your voice. That's what sells. And you can't hear it yourself - you're too close. But I can.
I also ask everything I need to know about your offer. You tell me about it (or send me a Google doc with the details). Then I do competitor research and a SWOT analysis so the page isn't just well written - it's well positioned.
Coaches, course creators, consultants, and online business owners in the service or "helping" industries.
Most of my clients are selling to what I call The Buyer In Between™ - the person who's not a beginner, not enterprise, makes decisions alone with their own money, and has been burned before. Sceptical. Careful. Allergic to hype.
(And rightly so.)
If that's your buyer, I know how to write for them. Because that's also me when I'm buying.
Sales page: £1,250 +VAT
Voice extraction call. Competitor research. SWOT analysis. Two rounds of revisions. A page that actually sounds like you and sells the thing.
Sales page rewrite: £750 +VAT
Same process, but we're working from what you've already written. Voice extraction call. Competitor research. SWOT analysis. Two rounds of revisions. (Considered case-by-case. If your current page needs writing from scratch, I'll tell you.)
Sales page + launch strategy and copy: £3,000 +VAT
The sales page, plus the emails and posts that get people to it. This is where I'm in the thinking as well as the writing - so you're not just getting copy, you're getting strategy.
Retainer: £1,750 +VAT/month, minimum 3 months
Only available after we've worked together on a sales page. Ongoing conversion copy and launch support for when you want your stuff to keep working without starting from scratch every time.
Payment plans available because I'm not a dick about money. Pay for the retainer in full upfront, 10% off.
My work is, of course, in other people's voices - and many of the launches I've written for aren't live anymore. And to be honest, a portfolio wouldn't tell you much - a good sales page repels the wrong people on purpose. You might hate it. That's the point.
If you're reading this page and it's landing, you're looking at one example.
Here's what the work has done:
I'm Georgina. I've been doing this for nearly 15 years.
I started writing professionally in 2011 for music publications including MTV and Mixtape Madness while working a corporate job in investment banking - spending my days at BNP Paribas and my evenings stalking PR people at gigs until they let me write for them.
I went full time with Fearless Words in 2018. I've written for companies such as Auto Trader, Kew Gardens, and Snag Tights - just to name a few - but most of my work now is with coaches, consultants, and service providers. The people running businesses where they ARE the business.
Somewhere around year ten, I noticed something none of the copywriting frameworks could explain. The copy I was writing for online service providers operated by completely different rules. B2C fell flat. B2B felt cold. I was adapting instinctively but couldn't articulate why - until I realised these businesses weren't selling to either buyer type I'd been trained to write for.
They were selling to someone else entirely.
I call them The Buyer In Between™. And I've built everything around that.