I write sales pages & launch copy for people who don't want to fuck this up.
You've got something to sell. It's good. You know it's good. You've known it for months. And yet every time you sit down to write the page, you either sound like a corporate brochure or a desperate person having a bad Tuesday — and you bin the whole thing and start again.
You can't hear your own voice. You're too close to it. You've been staring at it so long it's stopped making sense, like a word you've written too many times. I've been doing this for nearly 15 years. I can hear it.
The process
is the point.
Other copywriters send you a brief and disappear. That model doesn't work for what I do — and frankly, the brief is part of the problem. You can't brief out what you can't see in yourself. If you could, you'd have written the page already.
30 minutes. You talk. I listen. Not for what you think you sound like — for what you actually sound like when you've stopped performing professionalism. There's usually a significant difference and it's always the more interesting version.
The phrases you'd edit out cos they feel too much. The opinions you've filed down to nothing cos you're not sure the internet can handle them. The way you explain your thing when someone asks at a party and you forget to be careful about it. That's the voice that converts. You've been editing it out. I'm going to put it back in, document it, and make sure it never gets edited out again.
Your testimonials, your competitors, your audience — I go through all of it. Not to fill a template. Cos your copy needs to be well-positioned, not just well-written, and those are not the same thing. Most people skip this bit. Most people then wonder why their beautifully written page isn't converting.
In your voice. For your actual buyer — the one who's been burned before, has the refund policy open in another tab, and is reading your page looking for a reason not to trust you. My job is to give them a reason to. Two rounds of revisions cos it needs to be right before it goes anywhere near the internet.
You can't hear your own voice. You're too close. But I can.
The work.
Every service below is done-for-you. No templates, no hand-holding, no "here's a framework now go write it yourself." I write it. In your voice. For your buyer.
90 minutes where we get into the actual detail of how you think, how you communicate, and what makes your voice yours and not a slightly blander, more committee-approved version of someone you follow online. You leave with a Brand Voice Bible — every phrase, every pattern, every opinion documented so nothing gets edited out by accident ever again.
Not mandatory before other work — but everything I write for you will be sharper for it. Everything you write yourself will be too. Most clients who skip it wish they hadn't.
Includes 90-min extraction session, Brand Voice Bible document, platform-specific voice guidance. Find out more →
For when the page doesn't exist yet. Or when what exists is so wrong we're not touching it.
Brand voice discovery session, customer and audience research, competitor analysis, proper strategic positioning that goes well beyond "here are your three key benefits," long-form copy (typically 2,000 to 5,000+ words), a wireframe your designer can actually use, two rounds of revisions, delivered in 2 to 4 weeks.
The goal is a page that sounds so specifically like you that the right person reads it and thinks this person gets it — and the wrong person clicks off before they waste anyone's time. That second part matters as much as the first. A page that tries to appeal to everyone appeals to no one, and I will not write you one of those.
For when you have a page but it's not doing what it should.
Maybe it converts occasionally but not consistently. Maybe it sounds like you wrote it at midnight in a full-blown panic. Maybe it sounds like someone who has technically met you once and retained about 40% of the information.
Full audit of what you've already got, conversion and messaging gap analysis, structural improvements, new headlines, hooks, CTAs and proof sections, voice and tone refinement, one round of revisions. We start from what you have. We end somewhere considerably better. Most clients are surprised how much of the raw material was already there — just buried under the wrong words.
The whole thing, working together. Sales page, emails, social posts — one voice, one strategy, one person writing all of it so it doesn't sound like it was produced by three different people on three different days using three different AI tools and a prayer.
Brand voice discovery session, long-form sales page copy, opt-in or registration page copy, 10-email launch sequence from pre-launch warmup all the way through to cart close, 10 social media posts for the launch window, two rounds of revisions per deliverable.
This is for the launch you actually care about getting right. Not the one you're just hoping will be fine.
For when your sales page is already converting and you just need the assets that drive people to it.
10 emails: 3 pre-launch warmup, cart open announcement, 3 social proof emails, 2 urgency emails — ethical ones, no fake countdown timers, no "only 2 spots left" when there's 12, I do not do that and I never will — and a final cart close. Plus 10 social posts aligned with the launch. One round of revisions.
The emails running in the background doing the slow, patient relationship work while you're getting on with everything else. Welcome sequences, onboarding flows, re-engagement campaigns, full evergreen funnels. Not launch copy — that's above. This is the compounding stuff that most people never get round to building and then wonder why their list is full of people who never buy anything.
| Welcome sequence (3–5 emails) | £500 + VAT |
| Nurture sequence (5–7 emails) | £850 + VAT |
| Onboarding / post-purchase (3–5 emails) | £500 + VAT |
| Re-engagement (3–5 emails) | £500 + VAT |
| Full email funnel (10–15 emails) | £1,750 + VAT |
Regular emails to the people already on your list. Relationship-building, value, selling the evergreen stuff without every email being a pitch in a trench coat pretending to be a newsletter.
Written in your voice every time. Without you having to stare at a blank screen every fortnight, spiral about what to say, write three drafts, hate all of them, and send nothing.
| Monthly newsletter + nurture content | £450/mo + VAT |
| Bi-weekly (2 emails/month) | £300/mo + VAT |
| Weekly (4 emails/month) | £600/mo + VAT |
Captions for Instagram, LinkedIn, and Facebook. Written in your voice. Hashtag research included. No scheduling — just the words, ready to go, in a content calendar you can hand off to whoever does the actual posting.
A mix of educational, engagement, promotional, and personal brand content. Cos a feed that reads like a company brochure is a feed people scroll past without stopping, and I refuse to write those on moral grounds.
| 10 posts/month | £400 + VAT |
| 20 posts/month | £700 + VAT |
| 30 posts/month | £1,100 + VAT |
Homepage, about page, work with me pages — written in your voice, structured for the person who lands on them already a bit sceptical with the back button ready.
Every website is different so pricing is based on scope. Get in touch and tell me what you've got.
3–5 pages. Custom quote on request.
Ongoing copy support for when you want your words to keep working without commissioning a brand new project every time something needs writing. Available to existing clients by default — if we haven't worked together yet, get in touch. It depends what you need and whether it's the right fit.
| Light touch | From £500 + VAT |
| Standard | From £900 + VAT |
| Comprehensive | From £1,750 + VAT |
| Strategic partner | From £5,000 + VAT |
Minimum 3 months. Scope agreed per client.
& Build
The page reads brilliantly.
Now make it look like it.
You give me your branding, your photos, your fonts, a few websites you love, and a brief. I handle the design strategy, the visual direction, and the build — coded from scratch so it actually looks the way the copy deserves to look.
Available as a bolt-on to any sales page or website copy project. Not a standalone service.
- Fully designed and built page on your platform
- Design direction aligned with your copy strategy
- Responsive — looks right on mobile and desktop
- Basic integrations — payment buttons, email signups
- Unlimited revisions until you're genuinely 100% happy
Minor amends — swapping a testimonial, updating a headline, changing a button — are free within 3 months of going live. After that, small changes are charged at a reasonable flat rate. Structural or design-heavy changes start at 20% of the original project fee, adjusted for time and complexity. No ongoing maintenance included.
Currently in beta — available to a limited number of clients while I refine the process. Get in touch to find out if yours is a good fit.
Payment plans available on all projects cos I'm not a dick about money.
The right fit.
And the wrong one.
Coaches, course creators, consultants, and online service providers selling something genuinely good to people who are genuinely sceptical.
Most of my clients are selling to what I call The Buyer In Between® — the solo business owner making decisions alone with their own money, who has been burned before, and is extremely good at smelling bullshit. Not a beginner. Not a big company. Somewhere in between, with high standards, a full inbox, and zero patience for hype.
If that's your buyer, I know how to write for them. Cos I am one when I'm buying.
You want copy that sounds like everyone else in your niche. You want broadly appealing and inoffensive. You're not prepared to have a real conversation about what you actually think and believe. You need someone to just execute the brief without pushing back. There are plenty of copywriters who'll do all of that. I'm not one of them, and I'd rather tell you now than waste both our time.
Not B2C. Not B2B. The solo business owner making decisions alone with their own money, who's been burned before and is extremely good at smelling bullshit. Everything you've been taught about copy was written for someone else.
Read the full framework →Let the quiz decide.
Four questions. No email required. Just an answer.
is doing you dirty.
You've got something good and it deserves a page that sounds like it. Right now the gap between what you do and what the page says you do is costing you. Let's fix it.
A Brand Voice Intensive first will make it sharper — but it's not mandatory. A quick chat will tell us which starting point makes more sense.
launch, not just a page.
A sales page with no emails or social posts around it is a party with no invitations. You need everything working together — one voice, one strategy, one person writing it all so it doesn't sound like it was assembled by a committee.
with the voice.
You can feel that something's off but you can't quite name it. That's not a you problem — that's what happens when the voice hasn't been extracted and documented yet. Once it has, everything else gets easier. The writing, the selling, the not-wanting-to-hide-every-caption-you've-ever-posted.
in your corner long-term.
Not a project. Not a one-off. Someone who knows your voice, knows your business, and just handles it. Whether that's social posts, emails, a retainer — let's talk about what actually makes sense for where you are.
over the place.
Good — that means let's talk. Your answers are pointing in a few directions, which usually means the right starting point isn't obvious yet and needs a conversation. No hard sell, no pressure. Just get in touch and we'll work it out.
In their own words.
You put me at ease. The hardest thing about running a business is knowing your skill but not being able to articulate it. That isn't my strength, it never has been. You have that power — that missing link I don't have.
When I work with you I have complete confidence that you keep putting me one foot in front of the other in the right direction. It gets rid of all that second-guessing.
It's hard to quantify price with that. The only way I can learn and grow as a practitioner is when people turn up. And for people to turn up, I need you.
Nothing compares to what you do with what I need to present to people. I couldn't fill my business — not just from a financial perspective, but the right people join. And that is really powerful."
What the work
has done.
My work lives in other people's voices — so a portfolio wouldn't tell you much. A good sales page repels the wrong people on purpose. You might read one of mine and hate it. Good. It wasn't written for you.
If you're reading this page and it's landing — you're already looking at one example.
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£53kAnna Payne, £1,600+VAT sales strategist programme. Sales page and launch copy. Her next programme at £597+VAT did £20k — same process, different offer.
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£15kEmma Rowland, 12-week programme at £1,495. "Totally smashed my best goal. Georgina captured my voice and vibe and the results speak for themselves."
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24hrs£4,000 one-to-one therapy programme. 2 signups and 5 discovery calls within 24 hours of the sales page going live. Sales page only.
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$250kLive event, $250/ticket. 1,000 tickets in five days. Sales page and launch copy.
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9×£27 course. 0.8% to 7.2% conversion. Same offer. Same price. Same audience. Different words.
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34.6%My own £27 downloadable. Industry average on low ticket is around 7%.
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❝Brenda Gabriel, luxury business membership. "It's like Georgina climbed into my heart, not my head, to pull out the words I hadn't even formulated yet."
Nearly
15 years.
One thing.
Started in 2011 writing for music publications including MTV and Mixtape Madness while working in investment banking at BNP Paribas — spending evenings stalking PR people at gigs until they let me write for them. Went full time with Fearless Words in 2018.
Somewhere around year ten, I noticed something none of the copywriting frameworks could explain. These businesses weren't selling to B2C buyers. They weren't selling to B2B buyers. They were selling to someone else entirely.
I call them The Buyer In Between®. And I've built everything around that.
More about me →Ready to fix
the words?
Tell me what you're selling. We'll take it from there.