I write sales pages & launch copy for people who don't want to fuck this up.
You've got something to sell. It's good. You know it's good. But every time you try to write the page, it comes out either corporate or desperate or just doesn't hit.
Enquire now →The process
is the point.
30 minutes. Phone, Zoom, whatever you fancy. I ask questions. You talk. I listen. But not for what you think you sound like. For what you actually sound like when you stop trying to be 'professional'.
The phrases you'd edit out. The opinions you think are "too much." The way you explain things when you're not performing. That's your voice. That's what sells. And you can't hear it yourself — you're too close. But I can.
You tell me about your offer — or send me a Google doc. Then I do competitor research and a SWOT analysis so the page isn't just well written. It's well positioned.
A sales page that sells the shit out of it. In your voice. For your buyer. With two rounds of revisions so it's right before it goes live.
You can't hear your own voice. You're too close. But I can.
The right
fit for this.
Coaches, course creators, consultants, and online business owners in the service or "helping" industries.
Most of my clients are selling to what I call The Buyer In Between™ — the person who's not a beginner, not enterprise, makes decisions alone with their own money, and has been burned before. Sceptical. Careful. Allergic to hype.
(And rightly so.)
If that's your buyer, I know how to write for them. Because that's also me when I'm buying.
Enquire now →Not B2C. Not B2B. The solo business owner making decisions alone with their own money, who's been burned before and is extremely good at smelling bullshit. Everything you've been taught about copy was written for someone else.
Read the full framework →What it
costs.
Voice extraction call. Competitor research. SWOT analysis. Two rounds of revisions. A page that actually sounds like you and sells the thing.
Same process, but we're working from what you've already written. Considered case-by-case. If your current page needs writing from scratch, I'll tell you.
The sales page, plus the emails and posts that get people to it. I'm in the thinking as well as the writing — so you're not just getting copy, you're getting strategy.
Minimum 3 months. Only available after we've worked together on a sales page. Ongoing conversion copy and launch support for when you want your stuff to keep working. Pay upfront, 10% off.
Payment plans available because I'm not a dick about money.
What the
work has done.
My work is in other people's voices — and many launches I've written for aren't live anymore. A portfolio wouldn't tell you much either. A good sales page repels the wrong people on purpose. You might hate it. That's the point.
If you're reading this page and it's landing, you're looking at one example.
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£53kAnna Payne, £1,600+VAT sales strategist programme. Sales page and launch copy. Her next programme at £597+VAT did ~£20k — same again, sales page and launch copy.
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£15kEmma Rowland, 12 week NT programme at £1,495. A launch she said "totally smashed my best goal" and "Georgina captured my voice and vibe and the results speak for themselves."
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24hrs£4,000 one-to-one therapy programme. 2 signups + 5 discovery calls within 24 hours of the sales page going live.
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$250kLive business and self development event, $250/ticket. $250,000 in sales. 1,000 tickets sold out in five days. Sales page and launch copy.
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9×Low ticket £27 course. Went from 0.8% conversion to 7.2% after I rewrote the sales page and launch copy. Same offer. Same price. Same audience. Different words.
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34.6%My own £27 downloadable. 34.6% conversion rate. Industry average on low ticket is around 7%.
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❝Brenda Gabriel, luxury business membership. "It's like Georgina climbed into my heart, not my head, to pull out the words I hadn't even formulated yet."
My work is, of course, in other people's voices. And to be honest, a portfolio wouldn't tell you much — a good sales page repels the wrong people on purpose. You might hate it. That's the point. If you're reading this page and it's landing, you're looking at one example.
Nearly
15 years.
One thing.
I've been doing this for nearly 15 years. Started in 2011 writing for music publications including MTV and Mixtape Madness while working a corporate job at BNP Paribas — spending my evenings stalking PR people at gigs until they let me write for them.
I went full time with Fearless Words in 2018. Somewhere around year ten, I noticed something none of the copywriting frameworks could explain. These businesses weren't selling to B2C buyers. They weren't selling to B2B buyers. They were selling to someone else entirely.
I call them The Buyer In Between™. And I've built everything around that.
More about me →Ready to fix
the words?
Get in touch and tell me what you're selling. We'll take it from there.
Enquire now →