You're brilliant at what you do. You just can't find the words for it yet. I'll find them with you - and hand them back in a way you can finally use. Your voice. Your messaging. Your positioning. One intensive. Done.
A Brand Voice Extraction Intensive is for when people binge your content, tell you you're amazing... and then announce they've hired someone else.
You know you're good at what you do. That's not the problem.
The problem is you can't explain it without rambling. You can't describe who it's for without sounding like everyone else. You can't say what makes you different because you're not even sure anymore.
So you hedge and soften. You write a post or email to your list. Hate it. Rewrite it. Hate it slightly less. Post it anyway, and feel vaguely embarrassed about it for the rest of the day.
Or you just don't post. Because what's the point if it's not going to sound right anyway?
Meanwhile, people with half your talent are getting the clients. Because they figured out the words.
This isn't a creativity problem. It's not a consistency problem. It's not even a confidence problem - although it might feel like one.
It's a clarity problem. Voice. Messaging. Positioning. The holy trinity of "what the hell do I actually say?" And until you sort it, you'll keep spinning.
What is a Brand Voice Extraction Intensive?
It's everything you need to stop second guessing yourself. Documented, locked in, and usable.
- Your voice - how you actually sound when you're not overthinking it.
- Your messaging - what you do, who it's for, and why it matters.
- Your positioning - what makes you different, said in a way that doesn't make you cringe.
Plus a full day with me to make sure it sticks.
If you’re curious what comes out of a Brand Voice Extraction Intensive, you can read a real example.
This is a short PDF with selected excerpts from a brand bible I created for a client after a 90 minute conversation.
It's shared so you can see the depth, tone, and accuracy of the work - and how someone's voice and thinking is captured in writing.
How the extraction works
We start with 90 minutes on Zoom. Just me and you. Recorded, so you can come back to it whenever you need a reminder of who you actually are.
During that time, I ask you questions you're not used to being asked. Questions that bypass the overthinking, the performing, the "what should I say" spiral.
And you just talk to me.
Ramble, actually. I want the rambling. The tangents. The "sorry, I'm going off on one" bits. Because that's where your actual voice shows up.
You think we're just having a chat. And we are.
But what I'm actually listening for is:
- The phrases you use all the time without noticing
- The energy shift when you talk about industry bollocks that makes you want to flip tables
- The warmth in your voice when you describe your actual dream clients
- The opinions you're slightly scared to say out loud - but that matter to your ideal clients
- The way you explain things when you're not watching yourself
And while you're talking, I'm capturing everything.
I started my career as a music journalist, interviewing artists for publications like MTV and Mixtape Madness. That's where I learned how to listen for the thing people say without realising it's the thing - the throwaway line that's actually the headline.
As a copywriter, I know how to turn that into words people actually respond to. Not by polishing you into someone else, but by catching what's already working and making it usable.
That 90 minutes is the foundation. Everything else - your brand bible, your custom GPT, the day we spend together locking it all in - builds from what comes out of this conversation.
Most clients come into these sessions unsure how much clarity they’ll actually get.
What do you actually DO with all this?
You use it. That's the point.
Your brand bible isn't a pretty PDF you download, feel good about for a day, and then forget exists in a folder called Business Stuff 2026.
It's the document you open before you write anything. The one you paste into AI when you want output that doesn't make you cringe. The one you send to a copywriter instead of doing seventeen rounds of "this doesn't quite sound like me".
You'll use it to:
- Write without spiralling. Open the bible, grab a phrase or a belief or a bit of positioning, expand on it. Done. You're not inventing - you're riffing.
- Actually get AI to sound like you. Paste your bible into ChatGPT - or use the custom GPT I build you - and watch the output stop being embarrassing. Turns out AI is only generic when the input is generic. Who knew.
- Stop second guessing yourself. "Does this sound like me?" is no longer a question you agonise over. You check the bible. You know.
- Explain what you do without rambling for ten minutes and then apologising. Bios. Sales calls. DMs. That moment when someone asks "so what do you do?" and you don't want to die inside.
- Come back to it when everything feels like chaos. New offer. New pivot. Lost your confidence. Forgot who you are. The bible grounds you again.
This isn't a one off exercise. It's the foundation. Everything else gets easier once this exists.
If you write, sell, explain, or make decisions in your business, your Brand Bible fits straight into what you’re already doing. It just makes all of it easier, clearer, and more consistent.
Here's everything you get.
✅ 90 minute voice extraction intensive on Zoom
Recorded, so you can revisit your own brilliance whenever you need reminding.
This isn't a vague "let's explore your brand" coaching call. It is a working session where I ask you questions designed to bypass the overthinking and pull out the way you actually talk, think, and explain things when you're not performing.
You talk. I extract. You'll be surprised what comes out.
✅ Your Brand Bible document (10+ pages)
A working document that becomes the foundation for everything you write, say, and sell.
It covers:
→ Your voice - how you sound when you're not second guessing yourself
→ Your messaging - what you do, who it's for, and why it matters
→ Your positioning - what makes you different, said in a way you'd actually say it
→ Your beliefs - what you stand for, what you stand against, and why this matters to your ideal clients
→ Your phrases, rants, and quirks - the stuff that makes you instantly recognisable
→ How all of it connects to what you actually sell
You'll use this constantly. For content. For sales pages. For briefing copywriters. For remembering who you are when everything feels foggy.
✅ A bespoke GPT built on YOU
Your brand bible, baked into an AI that actually sounds like you - guaranteed. Don't like it? I'll tweak it until you do.
No more pasting instructions and hoping for the best. You'll have a GPT trained specifically on your voice, your messaging, and your positioning, so when you need help writing something, the output doesn't make you want to throw your laptop out the window. Lifetime access.
✅ 5 posts or emails written by me
In your voice. Following your messaging and positioning. Ready to use.
These are proof of what your content sounds like when someone who actually understands your voice writes it. Use them as they are, or use them as a reference point for everything you write after.
✅ One full day of 1:1 access to me (or two half days - your choice)
On WhatsApp. In your pocket. For when you're writing something and need a "does this sound like me?" or a "is this too much?" or a "help, I've forgotten everything".
Because clarity is one thing but locking it in is another. The day with me is where it actually sticks.
The investment is £697
That's your voice, your messaging, and your positioning - extracted, documented, and locked in. A custom GPT built on you. Five posts written by me. And a full day of my time to make sure it sticks.
No retainer or "phase two" you need to buy to get the actual results. One intensive. Done. Guaranteed.
For context: most of my clients have already spent more than this on courses that didn't land, copywriters who didn't get them, and months of trying to figure it out alone while posting content that sounds like everyone else.
This replaces all of that.
Because you can't see your own voice when you're inside it. The phrases you use, the way you explain things, the way you light up when you talk about the thing you actually care about - you don't notice any of it. So you sit down to write and you reach for something else. Something professional or something you think you're supposed to sound like. Your positioning isn't missing. It's not hiding. You don't need to "discover" it over weeks of soul searching. It's already in you. You need someone who can see it clearly and help you keep it intact.
Most people come into the session thinking they’re booking a document. They leave with a decision making tool.
You use it for everything: ✅ Writing and selling (content, launches, emails, sales pages, websites, DMs with potential clients) ✅ Speaking and visibility (podcast interviews, guest posts and collabs speaking gigs and bios) ✅ Support and consistency (briefing copywriters, using AI without losing your voice, real life conversations when someone asks “so what do you do?”). It removes the constant need to reinvent how you explain yourself.
Not in the way this works. AI is good at remixing patterns, structures, and language it’s seen before. It’s useful once your voice is already clear - but it can’t notice the things you don’t realise you’re doing. Your voice isn’t in a prompt. It’s in the way you rant about the stuff that irritates you. The phrases you repeat without noticing. The opinions you soften or don’t say out loud at all. AI can’t listen for that. I can. Once it’s documented, then AI becomes useful because you’re no longer asking it to guess who you are.
You don’t need to perform vulnerability or dig into anything you don’t want to. This isn’t therapy, coaching, or emotional excavation. We’re having a focused, grounded conversation about how you think, what you believe, and how you naturally explain things - nothing more. You stay in control of what you share. My job is simply to listen well and notice what’s already there.
You won’t be left to figure it out on your own. Alongside the intensive and the Brand Bible document, you get a full day of Messenger or WhatsApp access to me. That’s there for the real life moments clarity tends to wobble. You can sense check, ask questions, and get course corrections while you’re actively using it. If you later decide you want ongoing support beyond that, we can talk about it then - but there’s no expectation or pressure.
That’s completely okay! You don’t need to arrive clear, confident, or “ready”. Most people book BECAUSE things feel tangled - not because they’ve got it all figured out. The session is a conversation, not an interrogation. You can ramble, change your mind, circle things, or say half-formed thoughts out loud. My job is to make it safe enough for you to talk, and to listen properly. You won’t be judged, rushed, or put on the spot. We go at your pace. This work is sharp, but it’s also kind. Those two things aren’t opposites here. ❤️
Ready to book?
Click the button, find a date and time that suits you, and then relax! There's no prep work to do. When it's time for our session, you talk. I extract. You get to sound like yourself - without second guessing.
Got a question before you book? Email me here, and I will get back to you within 24 hours 😊