This website use cookies to ensure you get the best experience on our website
Most copywriters will sell you a 3 month course to help you “find” your brand voice.
I’ll extract the one you already have - even if you don’t feel clear yet - in 90 minutes.
A Brand Manifesto Session is for when people binge your content, tell you you're amazing... and then announce they've hired someone else.
You already spend a month out of the year writing content. Spend 90 minutes making sure it still sounds like you.
Most people don’t struggle with ideas.
They struggle with deciding what to keep.
They write something. They reread it. They soften it. They change the opening. They swap a word that didn’t need swapping. They publish something blander than what they started with - and don’t quite know why.
Nothing breaks immediately.
But over time:
- writing takes longer
- posts feel interchangeable
- people read but don’t decide
That’s not a motivation issue - it’s loss of signal.
What is a Brand Manifesto?
It’s the document you come back to when you’re halfway through a post, email, or offer and start doubting yourself.
Not ideas or "inspiration", but clear decisions about what sounds like you - and what doesn’t.
Your voice, extracted and documented so you can write without sanding yourself down every time you edit.
What actually happens in the session?
We get on Zoom for 90 minutes. During that time, I ask you questions you’re not used to being asked. Questions that bypass the overthinking, the performing, the “what should I say” spiral.
And you just... talk to me.
Ramble, actually. I want the rambling. The tangents. The “sorry, I’m going off on one” bits. Because that’s where your actual voice shows up.
You think we're just having a chat. And we are.
But what I'm actually listening for is:
- The phrases you use all the time without noticing
- The energy shift when you talk about industry BS that makes you want to flip tables
- The warmth in your voice when you describe your actual dream clients
- The opinions you’re lowkey scared to say out loud - but that matter
- The way you explain things when you're not watching yourself
And while you're talking, I'm capturing everything.
I started my career as a music journalist, interviewing artists for publications like MTV and Mixtape Madness. That’s where I learned how to listen for the thing people say without realising it’s the thing - the throwaway line that’s actually the headline.
As a copywriter, I know how to turn that into words that people actually respond to. Not by polishing you up - but by keeping what’s already working and making it usable.
Most clients come into these sessions unsure how much clarity they’ll actually get.
Here's everything you get.
✅ 90 minute Brand Manifesto session on Zoom
Not a coaching call where we "explore your brand". A working session where I pull out the specific beliefs, approaches, and perspectives that already shape how you think and work - and make them usable.
You’ll leave with documented clarity on what you stand for - the foundation you can be consistent with. This is the bit that stops you second guessing every piece of marketing content and wondering "is this on brand?"
✅ Your Brand Manifesto document (9-10 pages)
Not a worksheet you'll never look at again or a PDF that sits in your downloads folder. A working document that becomes the foundation for everything you write.
It covers:
→ Your natural cadence and energy
→ Your core messaging
→ The one thing people should remember about you
→ Your contrarian positioning
→ What you stand for and against and why
→ Your personality anchors
→ The phrases, rants, and quirks that make you instantly recognisable
→ How your voice ties to your actual offers
→ And how all of it connects to what you actually sell.
You’ll use it every time you create content. Brief copywriters with it. Refer back to it when you’re writing - especially when you start second-guessing yourself.
✅ 5 posts written by me in your voice
Posts that demonstrate how to integrate your specific beliefs, approach, and personality into content that actually sounds like you.
These become your reference point - when you're writing future content and wondering "does this sound like me?", you compare it to these. They’re proof that your voice can work commercially without you needing to perform or polish it into something else.
✅ 5 days of Messenger or WhatsApp access
Because I know clarity doesn't always stick on the first try.
Sometimes you need someone to look at what you've written and say "yes, that's it" or "nearly, but try it like this".
So I’ll be there in the moments momentum usually dies - the questions, the wobbles, the “is this too much?” moments.
If you’re caught between “just getting something out” and wanting it to actually sound like you - this is a familiar experience.
Not in the way this works. AI is good at remixing patterns, structures, and language it’s seen before. It’s useful once your voice is already clear - but it can’t notice the things you don’t realise you’re doing. Your voice isn’t in a prompt. It’s in the way you rant about the stuff that irritates you. The phrases you repeat without noticing. The opinions you soften or don’t say out loud at all. AI can’t listen for that. I can. Once it’s documented, then AI becomes useful because you’re no longer asking it to guess who you are.
Because you can't see your own voice when you're inside it. The phrases you use, the way you explain things, the way you light up when you talk about the thing you actually care about - you don't notice any of it. So you sit down to write and you reach for something else. Something professional or something you think you're supposed to sound like. Your positioning isn't missing. It's not hiding. You don't need to "discover" it over weeks of soul searching. It's already in you. You need someone who can see it clearly and help you keep it intact.
You use it for everything: ✅ Writing and selling (content, launches, emails, sales pages, websites, DMs with potential clients) ✅ Speaking and visibility (podcast interviews, guest posts and collabs speaking gigs and bios) ✅ Support and consistency (briefing copywriters, using AI without losing your voice, real life conversations when someone asks “so what do you do?”). It removes the constant need to reinvent how you explain yourself.
You don’t need to perform vulnerability or dig into anything you don’t want to. This isn’t therapy, coaching, or emotional excavation. We’re having a focused, grounded conversation about how you think, what you believe, and how you naturally explain things - nothing more. You stay in control of what you share. My job is simply to listen well and notice what’s already there.
You won’t be left to figure it out on your own. Alongside the session and the Brand Manifesto document, you get 5 days of Messenger or WhatsApp access once the document is delivered. That’s there for the real life moments clarity tends to wobble. You can sense check, ask questions, and get course corrections while you’re actively using it. If you later decide you want ongoing support beyond that, we can talk about it then - but there’s no expectation or pressure. This session is valuable on its own.
Ready to book?
Click the button, complete payment, and I’ll be in touch within 24 hours to schedule your session at a date and time that works for you.
And then, you talk. I extract. You get to sound like yourself - without second guessing.