The Buyer In Between™ Prompt Pack: AI prompts that actually work for your buyer

50 detailed prompts designed specifically for coaches, consultants, and service providers selling to the Buyer In Between™.

Buy now - £27

Your AI content sounds generic. Here's why.

AI has been trained on millions of examples of copy. The vast majority of that copy was written for two types of buyers:

B2C consumers: people making low-stakes purchases. A moisturiser. A t-shirt. A book. If it doesn't work out, they're mildly annoyed. Urgency works. Hype works. Countdown timers work.

B2B committees: procurement teams, multiple stakeholders, shared responsibility. Nobody's personally on the hook. Polish works. Process works. Looking credible works.

But if you're a coach, consultant, or service provider, you're not selling to either of these buyers.

Your buyer is making a decision alone. With their own money. They've been burned before. And they can smell bullshit instantly. That's the Buyer In Between™.

When AI writes your content, it doesn't know this buyer exists. It defaults to urgency tactics that trigger their defences. Polished professionalism that makes them suspicious. Social proof that feels hollow.

The copy isn't technically bad. It's just written for someone who doesn't exist in your world.

This prompt pack is different.

Every prompt in here is designed for one specific context: selling to the Buyer In Between.

That means no urgency tactics that backfire. No hype that triggers scepticism. No generic "add to basket" energy when your buyer is sitting alone at 11pm trying to decide if they can trust you.

Instead, you get prompts that produce content which:

  • Acknowledges risk instead of minimising it
  • Uses specificity instead of scale ("one person's story" beats "thousands of clients")
  • Sounds like a real human with actual opinions
  • Builds trust over time instead of pushing for the fast sale
  • Speaks directly to someone who's been burned before — without triggering their defences

This is the best AI content you can get when your buyer is careful, sceptical, and making a decision that actually matters to them.

What's inside:

50 prompts across 5 categories. Each one comes with detailed instructions and a full example output so you can see exactly what good looks like.

    Scroll-stoppers that don't sound like marketing. Pattern-interrupts that earn attention without manipulation.

    Complete social posts for different situations - client wins, opinions, mistakes, offers. Ready to edit and post.

    Welcome sequences, nurture emails, soft pitches, direct sales. Emails people actually want to read.

    Opinion pieces, hot takes, industry pushback. The kind of content that positions you as someone who actually thinks.

    Content that speaks directly to careful buyers who've been burned before. Acknowledging their scepticism. Explaining why urgency doesn't work. Building trust the slow way.

    Buy now - £27

    These aren't one line prompts. 

    Each prompt is detailed - telling AI exactly what to include, what to avoid, what tone to hit, and how to structure the output. More instruction = better results.

    You also get a full example output for every prompt, so you can see the quality you're aiming for and know when AI is giving you something worth editing.

    That's what every prompt looks like. Detailed instructions. Clear guidance on what to include and what to avoid. And a full example output so you know what you're aiming for.

    There are 50 of them.

    Buy now - £27

    What this won't do

    I'm going to be very straight with you here...

    This prompt pack will make your AI content better than 90% of what's out there. It'll save you time. It'll give you a starting point that doesn't make you cringe.

    But it won't fully capture your voice.

    AI can't do that - not without deep extraction work. It doesn't know your stories, your phrases, your specific opinions, the way you explain things when you're not trying to sound professional.

    Think of this as the best AI content you can get without voice extraction. A bridge, not a destination.

    If you use these prompts and think "this is good, but I want it to sound even more like me" - that's what my Brand Manifesto sessions are for. 

    For now: this will get you 70% of the way there. And that last 30% - your job is to edit, adjust, and add the bits that are unmistakably you.

    This is for you if...

    • You're a coach, consultant, or service provider (not selling physical products or low-ticket impulse buys)
    • Your buyers are making decisions alone, with their own money
    • You've noticed AI content sounds "off" even when it's technically fine
    • You're tired of urgency tactics and hype that doesn't fit your audience
    • You want better prompts, not another course on "how to use ChatGPT"
    Buy now - £27