Stop explaining yourself badly.
A short guide to writing a positioning statement that actually works - for coaches, consultants, and service providers.
About me
I'm Georgina. I've been a copywriter for nearly 15 years - started in music journalism, moved into B2C and B2B, and eventually landed where I am now: helping coaches, consultants, and service providers find and document their voice.
I am VERY much anti-buzzword, and love working with people who know that their identity - and by extension of that, their voice - is their one and only true USP.