A free challenge for coaches, consultants, and service providers who are sick of content that gets likes from people who never fucking buy. 2-6 March 2026.

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I've been in copywriting for nearly 15 years. I started in music journalism - interviewing artists for MTV and Mixtape Madness while working in investment banking, cos apparently I've always enjoyed chaotic career choices.

I've written for every context you can think of. B2C product descriptions. B2B pitch decks. Launch campaigns. Sales pages. Brand messaging. Lead magnets. Emails that made people click, pages that made people buy, and a frankly embarrassing amount of homepage copy for businesses that no longer exist.

And somewhere around year ten, I noticed something that nobody in my industry was talking about.

The copy I was writing for coaches, consultants, and service providers played by completely different rules. The B2C tactics fell flat. The B2B approaches felt cold. Nothing worked the way it was supposed to - cos these businesses weren't selling to either of the buyer types I'd been trained to write for.

They were selling to someone else entirely.

I've spent the last few years researching, writing about, and building my entire methodology around this buyer. I call them The Buyer In Between™.

They're not B2C. They're not B2B. They're solo business owners making decisions alone, spending their own money, carrying the full weight of every past investment that didn't deliver. They haven't left the market - they've just stopped buying the way they used to. Cos they've learned the hard way that polished doesn't mean trustworthy and popular doesn't mean good.

And here's the thing that'll either excite you or keep you up at 3am:

You ARE this buyer. And so is everyone you're trying to sell to.

This challenge is 5 days of me showing you who you're actually talking to now, why your current approach isn't landing the way it used to, and what to do about it.

100 % free. Cos I genuinely think every coach, consultant, and service provider selling in this market needs to understand this - whether they ever work with me or not.

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Here's what I'm going to be teaching you in this 5 day free challenge...

I'm going to introduce you to a buyer that no marketing course, no copywriting framework, and no AI tool has ever properly accounted for. And I'm not going to start by telling you about them. I'm going to make you realise you ARE one. That's when it really clicks. By the end of day 1, you'll have language for something you've been feeling for ages but have never been able to articulate - and your entire feed will start making sense in a way it didn't before.

The trust recession is real, it isn't new, and it is not a reason to panic - but it IS the reason your buyer takes six weeks to do what they used to do in six minutes. I'll show you how this buyer actually makes decisions and you'll audit your own content through that lens. Some of it will pass. Some of it will make you wince. Either way, you'll know exactly where the gap is instead of just vaguely feeling like something's off.

Not your credentials. Not your testimonials. Not your colour palette. Your voice. And I don't mean "tone of voice" in the brand guidelines sense - I mean the reason someone would recognise your writing before they saw your name. I'll show you why voice is the single most important trust-builder for this buyer, why you can't hear your own (and no, you can't - that's the whole problem), and I'll give you an exercise that's basically a tiny taste of what voice extraction feels like. Day 3 is when you're gonna start losing your mind a bit. In the best way.

There's a difference between having a voice and having intellectual property. Most people have never even considered the second one. I'll show you what IP actually looks like, how it grows from the things you're already saying to every client, and help you spot the seeds of it in your own business. You won't build it in a day - but seeing it's there changes everything. Cos suddenly you're not just "another coach who talks about mindset" or "another consultant who helps with systems." You're the person who invented the thing.

Four days of seeing your business through a completely different lens. Day 5, you use it. You're going to write and publish a piece of content that pulls from everything you've learned this week - your buyer, your voice, your seeds of IP - and it will sound noticeably, unmistakably different from anything you've posted before. Not cos I gave you a template. Cos you stopped filtering out the best bits.

Format: Video training dropped daily so you can watch whenever suits you. Plus I'm going live in the group every single day for Q&A - so you can ask questions, get my brain on your specific situation, and hear what's clicking for everyone else. This isn't a "watch the videos and ghost" experience. I want you in there. Doing the work. Posting in the group. Telling me what's landing and what's not.

This is for you if:

✅ You're a coach, consultant, or service provider and YOU are the business. Not a logo. Not a team. You.

✅ You're getting engagement but it's not converting as well as it used to (or at all!) and you can't figure out why.

✅ You've been posting consistently and still feel like you're being ignored while people buy from the louder person who started last year.

✅ You've tried content templates and hook formulas and marketing blueprints and every single one felt like putting on someone else's clothes.

✅ You KNOW you're good at what you do but the gap between how good you are and how well you can communicate it is driving you up the wall.

✅ You've been burned by programmes before and you're reading this page with one eyebrow raised thinking "yeah, but is this one actually going to be different?" - good. You're my favourite kind of person.

This is not for you if:

❌ You want a quick fix. There isn't one. If someone's selling you one, they're lying.

❌ You want me to hand you a content calendar and tell you what to post on which day. That's not what I do. I help you figure out why what you're ALREADY saying is more powerful than you think - which is harder, but it actually works.

❌ You're going to sign up, not do the tasks, and then tell yourself "it didn't work." This works when you show up. Full stop.

I'm Georgina. I run Fearless Words. I've been doing this for nearly 15 years and I've spent most of them slightly annoyed that the copywriting industry pretends there are only two types of buyer.

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