Uncensored
You have not written the word vagina in your own captions in over a year. We need to talk.
The Visible & Unsilenced Workbook. For sexuality and intimacy professionals whose content has slowly turned into an NHS leaflet. Free, in your inbox in a minute.
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Dear Georgina
Dear Georgina,
I have typed the word "vagina" in my own captions three times today. I have deleted it three times. I have a postgraduate qualification, fifteen years of experience, and a website that opens with the words "navigating intimate wellness." I think I am the problem. Please advise.
You typed a real, anatomical word today. Then deleted it. Typed an asterisked version. Deleted that too. Went with a euphemism. Closed the laptop. Made tea.
You've spent more of your career choosing alternative words for your own field than you have spent doing the actual job.
You're tired of this. The person you got into this work for, the one at home, alone, at 2am, typing "is it normal to feel like this" into Google and getting absolutely fucking nowhere, they're tired of this too.
Everyone has been polite about this. That's been the problem. Your content doesn't sound clinical cos you've been told to sound clinical. Your content sounds clinical cos at some point you started sounding like the person who told you to. You absorbed them. There is now a prim little PR officer living rent free in your head, and they've been running your captions for years.
The good news for you is that we're gonna evict them. Now.
Which word freaks you out the most to type?
What's actually in the workbook.
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P. 01Communication issues, my arse How to stop calling it a "communication issue between partners" when you mean something specific, and start using actual words a real person would actually say.
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P. 022am Google Finding the language someone is typing into Google at 2am, alone, in a dressing gown, with the lights off.
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P. 03Stop performing The bit where you stop performing "transformation" at people and start describing what you've actually fucking seen in the work.
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P. 04Story vs autobiography Using your own story as evidence, not autobiography. Without the redemption arc. Without the "and then I learned" bit. Without you accidentally becoming an Instagram inspiration.
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P. 05The hedge problem Why your captions read like you're applying for a job you don't even want, and how to stop.
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P. 06The whole thing Putting it all together. Algorithm-resilient. Soul-intact. Voice loud enough that the right people stop scrolling.
I'm Georgina. I write for the buyer who has the refund policy already open in another tab.
Dear Reader,
15 years writing for sceptical buyers. I started by interviewing grime and hip hop artists for MTV and Mixtape Madness, people so consistently misrepresented by the press that they'd developed forensic radar for inauthenticity. Your clients have the same radar.
I'm the creator of The Buyer In Between®, the framework for the buyer who doesn't trust easily, has been burned before, and is reading your content already half-disappointed. The people you're trying to reach are exactly that buyer.
The PR officer isn't going to evict themselves.
Drop your email below. Workbook lands in your inbox in under sixty seconds. You start writing like yourself again. (Roughly in that order.)
Submitting your email gets you the workbook plus the occasional email from me when I've made something useful. No drip funnel, no fake panic, no bots pretending to be me. Unsubscribe whenever (one click). Privacy policy here.